How we work

We have many tools at our ready to develop your site or redesign in a very elegant manor.  We feel strongly that communication and collaboration with our clients makes for better websites and happier clients.  We are the experts, so rest assured you are in good hands.  We take a more personal approach educating our clients on doing business on the internet along the process.

Larson Creative uses a very powerful project management system to assign tasks, manage content submissions, set goals and give status updates.   View the guide below to get a feel for the design and development process.

We look forward to working with you!

// Before //

Consulting

Step 1

Thinking critically about your goals.

  1. Strategic analysis
  2. Competitor analysis
  3. Usability evaluation(s)
  4. New perspectives
  5. Fresh ideas
  6. Budget analysis

 

Planning

Step 2

Plan the work and Work the plan!

  1. Define missions
  2. Define Scope
  3. Set objectives and tasks
  4. Flowcharts, diagrams
  5. Delegate responsibilities

 

Design

Step 3

Combining art and organization.

  1. Logos, names, messages
  2. Prototypes, wireframes, storyboards
  3. Web interface
  4. Art
  5. Copy
  6. Photography

// During //

Development

Step 4

Pulling it all together.

  1. The main ingredients are logic, know-how, patience and attention to detail
  2. Supplement with PHP, XHTML, CSS and JS
  3. If you have data, add to MYSQL
  4. Sprinkle some Flash and AJAX to taste

 

Testing

Step 5

Does it work like we intended? Do other people find it useful? Can we make it better?

  1. Basic taste test. Do we like it?
  2. Usability evaluations. Do other people like it?
  3. Advanced testing (eye tracking, heat maps, real science). Measure how people interact with it.
  4. A B testing - multi-variant testing

 

Deployment

Step 6

Are we happy?

  1. Release. Launch. Go live.
  2. Announce. Promote. Monitor.
  3. Celebrate with a toast!

// After //

Support

Step 7

Then what?

  1. Project review to take a look at progress, successes, failures and future enhancements
  2. A retainer is an option if the project is complex and indefinite in scope
  3. Often, the client makes updates to their site, but many times a support and maintenance contract is needed to cover incidents

 

Other

Step 8

Down to business.

  1. Blogging
  2. Email newsletters
  3. Statistical analyses
  4. Search Engine Management - Organic/PPC